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Unit 22. Your personal brand image





I. Read the text and comment on its content.

PRADA

Prada S.p.A. (Italian pronunciation: ['pra:da]) is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.

The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.

Previous Prada exclusives and openers who have gone on to success in the fashion world include models and actors Daria Werbowy, Gemma Ward, Vanessa Axente, Suvi Koponen, Ali Stephens and Sasha Pivovarova, who went on to appear in Prada's ad campaigns for six consecutive seasons after opening the Prada fall 2005 runway show.

Prada has commissioned architects, most notably Rem Koolhaas and Herzog & de Meuron, to design flagship stores in various locations. A duplex megastore was opened in Kuala Lumpur at the Pavilion Kuala Lumpur in late 2008. Prada commissioned an unusual multi-purpose building called the Prada Transformer in Seoul. And 2009 saw the opening of a new store on Corso Venezia, Milan, designed by architect Robert Baciocchi, focusing on the Prada Made to Order collection. In June 2012, Prada returned to the Middle East with the opening of its largest boutique ever in Dubai's Mall of the Emirates.

Production of watches started in 2007 and was suspended in 2012. One of first models, named Special Edition Prada Watch, was produced in 1000 pieces with number on the back. There are several models with blue tooth technology: famous model is named Prada. The Link because it is linked or connected with cell phone that was made by Prada too. Wrist watches were manufactured by Naloni: Italian luxury watches company.

 

VOCABULARY ITEMS

a leather goods shop – магазин изделий из кожи

Initially – первоначально

a steamer trunk – большой невысокий квадратный чемодан

consecutive – последующий, непрерывный

to commission – поручать, заказать

flagship stores – «флагманский» магазин

to suspend – прекратить

 

II. Exercises

a. Answer the questions.

1. What famous brand names can you mention?

2. What kind of goods does Prada work with?

3. Who was the founder of Prada’s company?

4. What architects were commissioned by Prada?

5. Who was the architect of Made to Order collection?


b. Find the events connected with the following figures and Names.

  Fratelli Prada     June 2012
Gemma Ward       Corso Venezia

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