Read the text and answer the question which is in the heading of the text.

WHAT IS WRITING IN BUSINESS?

Business writing is a type of written communication, usually with standard structure and style. It addresses the needs of specific audiences and concerns some specific business.

It serves as both the content and channel for one’s decisions, ideas, tasks, solutions, plans, and reflects your level of qualification, sense of culture and your personality. In fact, companies that use written communication with courage, innovation, and discipline are more effective at producing ideal business outcomes.

This type of communication is used almost everyday in the corporate world: from emails, memos, new policies and instructions to huge client presentations, research and development, and marketing campaigns.

Almost one third of business people spend their work time conveying information to others, another third – receiving and using this information. Thus, it is vitally important to be keen in this kind of office work.

Fundamentally, poor business writing is costly and leads to disastrous events. Great amount of money is lost due to insufficient writing skills among business people. It happens, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone. Besides poorly written materials might form an undesirable impression of how a company runs its business.

5. Look through some examples of discourse and distribute them into two columns: oral and written. Give your comments on the way you are doing it.

1. Recent independent customer has shown a high level of customer satisfaction with our products and services.

2. I love being able to work out what a client needs and do it.

3. Basic office administration, typing letters and reports, bookkeeping, that sort of thing.

4. The number of delegates per conference has been falling down: last year there was on the average 430 delegates per conference, whereas the average was reached 400 this year.

5. I mean, customers have lots to read and may just put the newsletter in the bin.

6. If you have any questions do not hesitate to contact us at any time convenient to you.

7. Following recent discussions with divisional heads, the board has taken the decision to open an R&D facility in Scotland, UK, where a lot ground-breaking biotech work is taking place.

8. Do you think, can you predict that there’re going to be other new technologies coming out that will change business in the future in the same way that the Internet has?