Enlarge Your Business Vocabulary

Covering letter Сопроводительное письмо

Country of origin Страна происхождения

Customs tariff Таможенный сбор

Final destination Пункт назначения

Invoice Накладная

Tax free Не облагаемый налогом

MODERN BUSINESS USAGE

Jargon

looky-loos - web window shoppers who look and run. Less annoying than

electrons - visitors who bounce а11 over а site with по evident logic and keep their wallets closed

е. g. Electrons and lucky-loos are not promising customers for e-commerce companies.

detail divers - customers who might buy something, eventually,

but must first click every button on the site to see how everything i works

boutique - а firm with а narrow focus and deep expertise

е. g. A&B is а real boutique. 1t has been producing puzzles

for 25 years.

to flog - to sell

е. g. Have you seen their new TV ads? They flog their new product endlessly on television.

BUSINESS READING
Great tips to making the break

If you are thinking of starting а company you may find these ~, tips useful.

1. If you want to succed you must have an interest in the business you are going into. Venture capitalists with ideas for dry-cleaners who have never had their clothes dry-cleaned don't have much chance.

2. You should be able to build а team. It is absolutely necessary for the success of your business. There's never а lack of money but good management is often in short supply.

3. You need very careful cash management. Merchant banks ' round up to the nearest thousand but entrepreneurs have to know where every penny is going.

4. Don't fall in love with your idea and don't be afraid of changes. Customers' needs or desires or а new development in technology create markets for ideas. You can't до it.

5. Be very specific about your target market. Think who might be interested in your products or services.

6. Ве prepared to work longer hours than you've ever worked before. Running а business may turn out to be much more difficult and time-consuming than you expected.

7. Have а realistic view of your perspectives. Remember that the vast majority of businesses fail. Five out of ten go bankrupt, four out of ten break even and only one in ten makes money.

8. New businesses are either lemons or pearls: lemons take three to four years to ripen, pearls seven to ten, so be prepared for а long haul. The Pret А Manger sandwich chain spent five years in its first location before expanding - an overnight success' that has taken 15 years to develop.