Тема №2: Маркетинговые стратегии.

Implementation

While products and services that fit the strategy may receive additional investment, those that don't must also be addressed, either via consolidation with another product/service, divestment to another firm, immediate retirement or harvesting without further investment. Additionally, the exact means of implementing a strategy needs to be considered. These points range from:

Alliances with other firms to fill capability/technology/legal gaps

Investment in internal development

Mergers/acquisitions of products or firms to reduce time to market

Countries such as India and China require market entrants to operate via partnerships with local firms.

Strategic implementation and control.

Implementing a strategy involves organizing, resourcing and employing change management procedures.

Organizing

Implementing a strategy may require organizational changes, such as creating new units, merging existing ones or even switching from a geographical structure to a functional one or vice versa.

Resourcing

Implementation may require significant budget shifts, impacting human resources and capital expenditure.

Change management

Implementing a strategy may have effects that ripple across an organization. Minimizing disruption can reduce costs and save time. One approach is to appoint an individual to champion the changes, address and eventually enlist opponents and proactively identify and mitigate problems.

Задание 1.

1.1. Определите, является утверждение:

a. истинным

b. ложным

c. тексте нет информации

Implementing a strategy involves organizing, resourcing and employing change management procedures.

1.2. Определите, является утверждение:

a. истинным

b. ложным

c. тексте нет информации

Implementation may sometimes require significant budget shifts, impacting human resources and capital expenditure.

1.3. Определите, является утверждение:

a. истинным

b. ложным

c. тексте нет информации

Implementing a strategy always affects the structure of firm and its functioning.

Задание 2.

Определите основную идею текста.

1. Implementation of strategies

2. Change management

3. Organizing and Resourcing

Задание 3.

Внизу представлено краткое содержание текста. Используя информацию текста, закончите абстракт.

Implementation involves organizing, resourcing and employing change

procedures. Implementing a strategy may require changes.

may require significant budget shifts, impacting human resources and capital expenditure. Minimizing disruption can reduce and save time.

Date: 2016-11-17; view: 258; Нарушение авторских прав