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Developing a Business Plan





Perhaps (1) … most important step in launching your own business

is planning. You need to develop (2) … written statement that explains

what you are going to do. Your plan should describe (3) … basic idea for

 


 

 

your business and set forth (4) … specific goals and objectives. This plan

not only guides your efforts but also helps convince (5) … lenders and

investors to finance your business.

(6) … business plan should highlight (7) … following information for

(8) … investors.

1. Summary. (9) … crisp overview will help investors decide whether

reading (10) ... whole plan is worthwhile. (11) … potential investors spent

(12) … average of five minutes screening (13) … plan. If you don’t grab

their interest at (14) … beginning, your plan will probably disappear into

the wastebasket. It should include:

· A brief description of your product and market;

· (15) … brief description of your company and its principles;

· (16) … summary of your financial projections and expected return

on (17) … investment;

· (18) … amount of money you now seek, in what form, and for what

purpose.

2. Company and industry.

3. Products.

4. Market.

5. Marketing strategy.

6. Design and development plans.

7. Operations plan.

8. Overall schedule.

9. Critical risks and problems.

Although the business plan has (19) … simple, straightforward pur-

pose, it requires (20) … great deal of thought.

20. Fill in each of the numbered blanks in the following passage with the

words you find appropriate. Use onlyone word in each space.

John and Mary are in many ways typical of young entrepreneurs

today. They have their ……….(1) business, a hamburger restaurant in a

shopping centre …….…(2) the South of England. They already have a

……….(3) of over 40 people, because ……….(4) the restaurant is quite

small, it has to ……….(5) open for long hours.

They bought the business a couple of years ……….(6) and spent the

first few months working ……….(7) hard that they rarely saw any of



……….(8) friends. But once they had got ……….(9) to the way the restau-

rant worked, they did not ……….(10) to work such long hours and were

……….(11) to take more time ……….(12). Since then they ……….(13)

improved efficiency by installing a new computer system.

The restaurant has been very successful, and …….…(14) the compe-

tition from another fast food restaurant nearby, the ……….(15) of cus-

 


 

 

tomers ……….(16) increased steadily. As a ………. (17), they are plan-

ning to enlarge the restaurant ……….(18) buying the hairdressing salon

……….(19) door and turning it ……….(20) another seating area.

 






Date: 2015-12-13; view: 201; Нарушение авторских прав

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