II. Read the text again and complete this company history. 1950 The company was founded

1950 The company was founded.

1950-53 Laslo Biro invented the first pen.

Marcel Bich ____ and _____ the design. Bich negotiated with Biro to ______.

1953 Production of the ______ began.

1956 Sales of the biro rose to ______.

1972 Bic invented ______.

1975 Bic invented _______.

Now Bic sells _______ ballpoint pens per day.

Bic sells _______ disposable lighters per day.

Bic and _______ are leaders in the market for disposable razors.

III. What are the advantages of disposable or "throwaway" products?

IV. Sequence words

Example:

Bic is well-known for its disposable products. First of all, Bic produced the throwaway pen, the biro. Then came the disposable lighter. Next they invented the throwaway razor and after that the windsurfing board. Today the company focuses on producing razors, biros and lighters. There were three key inventions in the company’s history: firstly, the ballpoint pen, secondly the disposable lighter and lastly the throwaway razor.

V. Write a short summary of the history of the company.

Speaking

Choose a company and present its history: type of product\service, the inventor(s), historical dates, current situation and future perspectives.

D. Company Culture

I. Learn types of company culture.

Power Cultures

In these cultures self-reliant and highly competitive self-development provide the basis of relations. Manager’s success is related to his or her charisma and influence, rather than to his/her knowledge and experience. The style of the chief executive is the model for other managers. In organizations of this type managers shall be tough-minded and aggressive.

Date: 2015-10-18; view: 738; Нарушение авторских прав