Business Vocabulary. Advertising methods Способы подачи рекламы

Advertising methods Способы подачи рекламы

Allocate v. Выделять, ассигновать

Amount of money Сумма денег

Attract customers v. Привлекать клиентов

Billboard Рекламный щит

Direct mail Прямая почтовая

Illuminated advertising Световая реклама

Innovation Инновацuя

Intention Намерение

Interactive computer disk Интерактивный компьюте;

ный диск

Mass advertising Массовая, рассчитанная i

массового потребителя

Order an advertisement v. Заказать рекламу

Point-of-sale displays Витрины в местах продажи

Poster Плакат

Put an advertisement v. Разместить рекламу

Promotion Продвижение товаров

scope of operations Объем операций

Selective advertising Реклама, избирательно направ-

ленная на конкретного потребителя

slide advertising Реклама при помощи слайдов

Television advertisement Телевизионная реклама

Wall аd Настенная реклама

Visiting New Outlet. Review

1) Who visited а new outlet of Eurosport?

2) Why did Dmitry Volkov and Vitaly Mirotvorsky take John

Boden to the company's new outlet?

3) Did the shop have an illuminated advertising on the roof?

4) What style are а11 Eurosport outlets decorated in?

5) What did the partners tell interior decorators when the

. latter got а commission to decorate the interiors?

б) How did John Boden characterize the company's colors?

7) Did John Boden find any point-of-sale displays within the

shop?

8) Did the partners put advertisements in local press or in

national press?

9) What's an essential part of promotion?

10) Is that true that mass advertising has lost а good deal of

its effectiveness?

11) What до customers expect nowadays from advertising?

12) What innovations in electronic media did John Boden

mentioned?

Date: 2015-09-17; view: 333; Нарушение авторских прав