International Management Information Systems

The international management information systems (IMIS) is an

organized, process … gathering, storing, processing, and disseminating

information … the purpose … making business decisions. The system’s

size and complexity can range … a simple filing cabinet … a small firm …

a system employing computers to process and store data, as is found …

large firms. The means are less important than the end, which is to en-

able marketing and other managers to use all the sources … information

… their disposal. These are:

1. Internal sources – market analyses, special research reports, and

data … company sales, production, financial and accounting records as

reported … foreign subsidiaries, sales representatives, customers, and

channel … distribution members.

2. External sources – reports … governments, trade associations,

banks, consultants, customers and data bases.

Both types … sources can provide data concerning the changes and

trends … the uncontrollable environmental variables as well as feedback

… the performance … the firm’s controllable variables. There is a trend

now … decision support systems, which permit managers to make inqui-

ries and receive specific answers not only … the firm’s database, but …

external, on-line databases as well.

7. Insert the missing words given below. Mind your Grammar.

Business, objectives, advertisements, needs, name, set, ads, blind ads,

supply and demand, company, recruits, applicants, minorities, goals, main-

tain, logo, attract, applicant, employee, attention, attitudes, procedures,

Knowledge, pool, reputation, individuals, permit, potential, employees

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