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James Dyson





Sir James Dyson (born 2 May 1947) is a British industrial designer and founder of the Dyson company. He is best known as the inventor of the Dual Cyclone bagless vacuum cleaner, which works on the principle of cyclonic separation. His net worth in 2011 was said to be £1.45 billion.

Dyson was born in Cromer, Norfolk, England, being one of three children. Dyson went to a boarding school from 1956 to 1965, when his father died of cancer. James excelled in long distance running: "I was quite good at it, not because I was physically good, but because I had more determination. I learnt determination from it." He spent one year (1965–1966) at Central Saint Martins College of Art and Design, and then studied furniture and interior design at the Royal College of Art (1966–1970) before moving into engineering.

In the late 1970s, Dyson had the idea of using cyclonic separation to create a vacuum cleaner that would not lose suction as it picked up dirt. He became frustrated with his Hoover Junior’s diminishing performance: dust kept clogging the dust bag, reducing suction. The cyclone idea came from the spray-finishing room's air filter in his Ballbarrow factory.

Partly supported by his wife's salary as an art teacher, and after five years and many prototypes, Dyson launched the "G-Force" cleaner in 1983. However, no manufacturer or distributor would handle his product in the UK, as it would disturb the valuable market for replacement dust bags, so Dyson launched it in Japan through catalogue sales. Manufactured in bright pink, the G-Force sold for £2,000 (British equivalent). It won the 1991 International Design Fair prize in Japan. He obtained his first U.S. patent on the idea in 1986.

After failing to sell his invention to the major manufacturers, Dyson set up his own manufacturing company. In June 1993, he opened his research centre and factory in Malmesbury, Wiltshire.

Dyson's breakthrough in the UK market, more than 10 years after the initial idea, was through a TV advertising campaign that emphasized that, unlike most of its rivals, it did not require the continuing purchase of replacement bags. At that time, the UK market for disposable cleaner bags was £100 million. The slogan "say goodbye to the bag" proved more attractive to the buying public than a previous emphasis on the suction efficiency that its technology delivers. The Dyson Dual Cyclone became the fastest-selling vacuum cleaner ever made in the UK, which outsold those of some of the companies that rejected his idea and has become one of the most popular brands in the UK, Following his success, other major manufacturers began to market their own cyclonic vacuum cleaners. Dyson sued Hoover UK for patent infringement and won around $5 million in damages.

In a highly controversial and bitterly opposed move, his manufacturing plant moved from England to Malaysia, for economic reasons and because of difficulty acquiring land for expansion, leaving 800 workers redundant in 2002. The company's headquarters and research facilities remain in Malmesbury. In 2005, Dyson incorporated the wheel ball from his Ballbarrow concept into a vacuum cleaner, creating the Dyson Ball, saying it makes it more maneuverable.

Dyson set up James Dyson Foundation in 2002 to support design and engineering education. This is specially aimed at inspiring young people to study engineering and become engineers by encouraging students to think differently and to make mistakes. The Foundation particularly supports schools as well as medical and scientific research in partnership with charities

 

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