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ÑÎÄÅÐÆÀÍÈÅ

П р е д и с л о в и е.............................................................................................. 3

PART I................................................................................................................ 5

Unit 1. Economics................................................................................................ 5

Text 1.................................................................................................... 5

Text 2..................................................................................................... 6

Text 3..................................................................................................... 8

Text 4..................................................................................................... 9

Text 5................................................................................................... 11

Text 6................................................................................................... 12

Text 7................................................................................................... 13

Unit 2. Goods and services.................................................................................. 24

Text 1................................................................................................... 24

Text 2................................................................................................... 25

Text 3.................................................................................................. 27

Text 4................................................................................................... 28

Text 5................................................................................................... 30

Text 6................................................................................................... 31

Unit 3. Business organization.............................................................................. 41

Text 1................................................................................................... 41

Text 2................................................................................................... 42

Text 3................................................................................................... 44

Text 4................................................................................................... 45

Text 5................................................................................................... 47

Unit 4. Entrepreneurship. Small business............................................................ 60

Text 1................................................................................................... 61

Text 2................................................................................................... 64

Text 3................................................................................................... 66

Text 4................................................................................................... 68

Text 5................................................................................................... 69

Unit 5. Employment........................................................................................... 84

Text 1................................................................................................... 84

Text 2................................................................................................... 86

Text 3................................................................................................... 88

Text 4................................................................................................... 89

Text 5................................................................................................... 91

Text 6................................................................................................... 92

Unit 6. Women in business.................................................................................104

Text 1..................................................................................................105

Text 2..................................................................................................107

Text 3..................................................................................................109

Text 4..................................................................................................111

Text 5..................................................................................................112

Text 6..................................................................................................113

PART II............................................................................................................126

Unit 1. Management.........................................................................................126

Text 1..................................................................................................126

Text 2..................................................................................................127

Text 3..................................................................................................128

Text 4..................................................................................................130

Text 5..................................................................................................132

Text 6..................................................................................................133

Text 7..................................................................................................135

Unit 2. Marketing.............................................................................................147

Text 1..................................................................................................147

Text 2..................................................................................................149

Text 3..................................................................................................150

Text 4..................................................................................................153

Text 5..................................................................................................156

Unit 3. Advertising............................................................................................168

Text 1..................................................................................................168

Text 2..................................................................................................169

Text 3..................................................................................................171

Text 4..................................................................................................173

Text 5..................................................................................................175

Text 6..................................................................................................176

Unit 4. Banking.................................................................................................187

Text 1..................................................................................................187

Text 2..................................................................................................190

Text 3..................................................................................................192

Text 4..................................................................................................194

Text 5..................................................................................................196

Unit 5. Accounting........................................................................................... 205

Text 1..................................................................................................206

Text 2..................................................................................................207

Text 3..................................................................................................209

Text 4..................................................................................................212

Text 5..................................................................................................213

Text 6..................................................................................................215

Unit 6. Finance.................................................................................................226

Text 1..................................................................................................226

Text 2..................................................................................................229

Text 3................................................................................................. 230

Text 4................................................................................................. 232

Text 5................................................................................................. 234

Text 6..................................................................................................236

Text 7..................................................................................................239

Unit 7. Business law......................................................................................... 250

Text 1................................................................................................. 250

Text 2................................................................................................. 252

Text 3................................................................................................. 254

Text 4..................................................................................................256

Text 5................................................................................................. 258

Text 6..................................................................................................260

Text 7..................................................................................................263

Supplementary reading..................................................................................... 274

Appendix. Guidelines to Summarizing and Abstracting....................................... 352

Answer keys..................................................................................................... 358

R e f e r e n c e s................................................................................................364

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Учебное издание

Бедрицкая Людмила Владимировна

Глазкова Тамара Константиновна

Сидоренко Галина Ивановна

Солонович Татьяна Федоровна