Marketer. 1. Fruit and vegetables are much cheaper from/in/on the than in

1. Fruit and vegetables are much cheaper from/in/on the … than in

supermarket. 2. … were trying to convince men that such products were

not just for women. 3. We like to get the … done on Thursday so we can

have the weekend free. 4. How do you expect us to sell something that

has such low …. 5. She’s hoping for a career in …, advertising or public

relations. 6. We estimate the potential … for the new phones to be around

one million people in this country alone. 7. We put our house on the … as

soon as house prices started to rise. 8. The indoor flower … is a big tourist

attraction. 9. Dad’s gone … but he’ll be back in an hour. 10. Thanks for

the offer but I’m not in the … for another car at the moment. 11. Our

… people have come up with a great idea for the launch of the model.

12. This is a highly … product. 13. Free … are vehemently opposed to the

safety regulations which they say will increase employers’ costs. 14. They

are asking $60000 for their flat, but the … price is nearer $55000. 15. The

product would have sold more if it had been … better.

4. Complete the following passage using the word produce or its deri-

vatives.

… is a very important economic activity. Whether for lack of skill and

resources or just lack of time, most people don’t make most of the …

they use. Picture yourself, for example, building a 10-speed bicycle, a

compact disc player, or a digital watch – starting from scratch! We also

turn to others to … …services – like health care, air transportation, and

entertainment. Clearly, the high standard of living that most people in

advanced economies enjoy is made possible by specialized ….

Although … is a necessary economic activity, some people overrate its

importance in relation to marketing. Their attitude is reflected in the old

saying: “Make better mousetrap and the world will beat a path to your

door”. In other words, they think that if you just have a good …, your

business will be a success.

The “better mousetrap” idea probably wasn’t true in Grandpa’s time,

and it certainly isn’t true today. In modern economies, the grass grows

high on the path to the Better Mousetrap Factory – if new mousetrap is

not properly marketed.

The point is that … and marketing are both important parts of a to-

tal business system aimed at providing consumers with need-satisfying

goods and services. Together, … and marketing supply five kinds of eco-

nomic utility – form, task, time, place, and possession utility – that are

needed to provide consumer satisfaction. Here, utility means the power

to satisfy human needs.

Read the passage again and answer the following question: How does

marketing relate to production?

5. Give the synonyms to the following:

Goods, scarce, to demand, viewpoint, wage, profit, to offer, to buy,

desire, competition, to encourage, frequently, entire, competitor, to ex-

pand, attempt; to increase, recession, pervasive, to enhance, warehouse,

durables, staple products, to accelerate, to convince, utilization, potent,

manufacturer, drastically to meet the needs, research, basic, reason, to

make decisions, purpose.

6. Match the verb with the correct preposition, then give their Russian

equivalents.