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Вопрос 4. Как сделать так, чтобы вас уважали и ценили?
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Как сделать свидание интересным?
Many people find the potential independence and financial rewards
that can come from owning a small business very appealing. For some,
owning their own business has been a lifelong dream. Many people,
however, hesitate to pursue this dream because they don’t think they
have enough education, experience or money – or are simply afraid
they might fail. Others can’t accept the idea that they can change their
lives – that people like them could ever own their own business. For still
others, going into business for themselves is a financial necessity because
they have lost their job and there are no other readily available ways to
earn a living, or even survive.
Whatever the reason, owning your own business can be one of the
most challenging, satisfying, demanding and rewarding things you do
in your life. However, there are real risks and difficulties in starting any
Small business owners are also called entrepreneurs. One definition
of an entrepreneur is someone who organizes, manages and assumes the
risks of a business or enterprise. Other experts say an entrepreneur is a
person who can “create out of nothing” a viable business.
There are a number of myths and misconceptions about what it takes
to be an entrepreneur. One misconception is the people who go into
business for themselves are naturally high risk-takers. Of course, there
are risks in business, but real entrepreneurs aren’t gamblers who depend
solely on chance to succeed.
In fact, just the opposite is true: successful entrepreneurs do every-
thing possible to minimize the real risks associated with starting a com-
pany by studying, planning and organizing the information, people and
materials they will need to succeed. They manage risk by setting reason-
able and obtainable goals – then work to achieve them. In short, the
successful small business owner works hard and intelligently.
Despite what many think, starting a successful small business does
not always require a lot of formal education or prior management ex-
perience. Certain basic skills will be needed, plus some background in
the business being contemplated. Just as important as formal education
is the willingness to learn and improve the skills needed to succeed in
One of the biggest misconceptions about entrepreneurs is that they
are only interested in making money. Entrepreneurs certainly like and
respect money, but money is only a byproduct of an even bigger goal for
many very successful entrepreneurs.
As one U.S. expert on entrepreneurial management observed,
Many businesses fail because their owners were only interested in money.
Most really successful companies are founded by someone with an idea and
a dream. Whatever money and wealth they accumulated is the result of
them being willing to work night and day to make this dream a reality. If you
want to be really successful, know what your dreams are before going into
There are also a number of common traits successful entrepreneurs
– a great deal of energy;
– ability to establish priorities and make decisions;
– ability to deal effectively with a wide variety of people, such as cus-
tomers, employees, suppliers, possible investors and lenders;
– ability to communicate clearly and effectively;
– ability to work with numbers;
– familiarity with customers and with the products or services to be
– ability to balance conflicts between business and personal goals;
– awareness of personal strengths and weaknesses.
Becoming an entrepreneur is a way of looking at the world, seeing
opportunity where others see problems. It is also knowing how to use
certain basic tools to achieve your goals.
Date: 2015-12-13; view: 127; Нарушение авторских прав