Ad, advert, advertise, advertiser, advertisement, advertising, advertorials

1. Some people don’t like …, because they think the deceptive.

2. There’s no harm in applying for other jobs, but if I were you, I wouldn’t

… the fact at work. 3. She scanned the job … in the paper. 4. I always

make a cup of coffee during the …s. 5. I don’t have much respect for

the … industry. 6. While claiming to promote positive images of women,

… are in fact doing the very opposite. 7. I’m afraid, I’m not a very good

…for the diet since I’ve actually put on weight. 8. If a firm has a really

new message, publicity may be more effective than …. 9. Trade maga-

zines, for example, may carry articles featuring the newsworthy products

of regular … – in part because they are regular …. 10. Much … tries to

persuade and influence consumers rather than inform them. 11. Has an

… ever led you to do something that you would not have done had you

not seen the …? 12. … often attempt to associate their product with de-

sirable imagery to make it seem equally desirable.

3. Find in the texts the sentences containing synonyms or synonymous

expressions for the following.

Text 1: all aspects; the extent; shopping mall; disputable; aim/pur-

pose; general attempt; widely/greatly; considerable volume; require-

ments personal; whole; personnel; tools.

Text 3: various; on international level; merit; disadvantage; influence;

to encounter hardship; to evaluate; modern; considerably; to increase;

the majority of; again and again.

Text 4: promotion techniques; to stimulate; efficient; principal objec-

tives; influencing rivals; to attract to; ground; proper; very; to realize.

4. Match a negative prefix with the word to make a new word. Give their

Russian equivalents.

a) adjectives: attractive, bearable, certain, countable, expressive, fa-

vourable, natural, pleasant, reasonable, successful, accurate, adequate,

capable, decent, distinct, efficient, significant, moral, perfect, proper,

graceful, interested;

b) verbs: interpret, read, approve, like, obey, please, trust lock.

5. Match the halves.

178

6. Match the words below with the definitions that follow.

Junk mail, advertising campaign, hoarding, advertising agency, pre-

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