Ad, advert, advertise, advertiser, advertisement, advertising, advertorials

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1. Some people don’t like …, because they think the deceptive.

2. There’s no harm in applying for other jobs, but if I were you, I wouldn’t

… the fact at work. 3. She scanned the job … in the paper. 4. I always

make a cup of coffee during the …s. 5. I don’t have much respect for

the … industry. 6. While claiming to promote positive images of women,

… are in fact doing the very opposite. 7. I’m afraid, I’m not a very good

…for the diet since I’ve actually put on weight. 8. If a firm has a really

new message, publicity may be more effective than …. 9. Trade maga-

zines, for example, may carry articles featuring the newsworthy products

of regular … – in part because they are regular …. 10. Much … tries to

persuade and influence consumers rather than inform them. 11. Has an

… ever led you to do something that you would not have done had you

not seen the …? 12. … often attempt to associate their product with de-

sirable imagery to make it seem equally desirable.

3. Find in the texts the sentences containing synonyms or synonymous

expressions for the following.

Text 1: all aspects; the extent; shopping mall; disputable; aim/pur-

pose; general attempt; widely/greatly; considerable volume; require-

ments personal; whole; personnel; tools.

Text 3: various; on international level; merit; disadvantage; influence;

to encounter hardship; to evaluate; modern; considerably; to increase;

the majority of; again and again.

Text 4: promotion techniques; to stimulate; efficient; principal objec-

tives; influencing rivals; to attract to; ground; proper; very; to realize.

4. Match a negative prefix with the word to make a new word. Give their

Russian equivalents.

a) adjectives: attractive, bearable, certain, countable, expressive, fa-

vourable, natural, pleasant, reasonable, successful, accurate, adequate,

capable, decent, distinct, efficient, significant, moral, perfect, proper,

graceful, interested;

b) verbs: interpret, read, approve, like, obey, please, trust lock.

5. Match the halves.

178

1. If money were not spent on ad- vertising it would give manufactu- rers the opportunity to	a) communicate between those with goods and services to sell and those who might benefit from those goods and services.
2. Some firms spend large sums of money on advertising to	b) make large numbers of their workers redundant.
3. Many manufacturers see adver- tising as an insurance policy which gives them the opportunity to	c) which the advertising message of a TV or radio commercial is sung.
4. Advertising can be seen as the means to	d) ensure that advertisers do not make false statement about their products and services.
5. The advent of satellite TV has opened up possibilities for inter- national advertising agencies to	e) restrict the entry of competitors into the market.
6. If manufacturers do not ad- vertise when sales fall they might have to	f) substantially reduce the cost of the goods to the consumer.
7. A jingle is a short tune to	g) whom the advertisement is in- tended to appeal.

6. Match the words below with the definitions that follow.

Junk mail, advertising campaign, hoarding, advertising agency, pre-

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