Essential vocabulary

advertise verb

to try to persuade people to buy a product or service by announcing it on television, on the Internet, in newspapers etc.:

Political parties are not allowed to advertise on TV.

The perfume has been advertised in all the major women's

magazines.

to invite people to apply for a job by announcing it in a newspaper, on the Internet etc:

This job was advertised in the local paper.

advertise for

We need to advertise for a new chef.

to announce that something such as a concert, sports event etc will take place, for example by putting a notice in a newspaper

The rock concert was widely advertised in almost all the newspapers.

[transitivel to tell people something that should be kept secret:

It's best not to advertise your own shortcomings.

advertisement noun

1. a short film on television or short article on radio that is intended to persuade people to buy something: commercial

For many people TV advertisement is rather irritating.

2. a. an arrangement of pictures, words etc put in a public place or in a newspaper, on the Internet etc that is intended to persuade people to buy something.

This company spent hundreds of dollars on their new product advertisement.

b. an announcement in a newspaper, on the Internet etc inviting people to apply for a job that is available

He applied for the position of an art-director after seeing the advertisement in a newspaper.

c. an announcement informing people about a product, service, or event, for example in a newspaper, or on the television, radio, or Internet

Many of the fans learned about the coming football match from the advertisement in the street.

advert (British, informal) an advertisement:

I saw their advert in the paper.

Ad (informal) an advertisement:

Try placing an ad in the local paper.

Commercial an advertisement on the television or radio

The commercial for a new travel agency lasted for nearly 15 seconds.

Billboard a large outdoor sign used for advertising, usually placed in a busy area poster a large piece of paper, usually with a picture on it, used for advertising:

Campaign posters appeared everywhere in the weeks before the election.

Flyer a piece of paper advertising a product, service, or event that is given to people on the street or delivered to their homes

His pockets were full of flyers collected on his way home.

Slogan a short clever sentence or saying used in an advertisement for a particular product

Campaign a planned series of posters, advertisements, and events used for advertising something:

A big, government-sponsored campaign to promote tourism in the region lasted for six months.

employment noun

1. work that you are paid regularly to do for a person or company: After graduation, she found employment with a local finance

company.

2. a situation in which someone has regular paid work: Sometimes retired workers coming back into employment

3. the number of people in an area or group who have regular paid work:

Employment has risen among people over 15%.

4. [only before noun] relating to jobs and work: Employment law was widely discussed in the government.

- opposite UNEMPLOYMENT

employ verb

1. to pay someone regularly to do a job for you or work as a member of your organization:

They decided to employ a nanny for their three-year old boy.

2. to employ someone as something:

Jean was employed by the company as a computer programmer.

3. to employ someone to do something:

We should employ someone to manage production.

4. to be employed in something:

A third of the population is employed in the coal mining industry.

5. (formal) to use something for a particular purpose: Two methods can be employed.

6. (formal) to be employed (in) doing something; to spend the time you have available doing something:

You would be better employed in writing an apology.

employee noun [count]

someone who is paid regularly to work for a person or an organization:

Their employees worked a ten-hour day.

employer noun [count]

a person, company, or organization that pays someone to work for them as a member of their staff:

The factory is the largest single employer in the area. Daniel's employers offered to pay for the course.

trade noun

1. the activities of buying and selling goods or services:

The two leaders signed agreements on trade and sporting links.

trade in:

Global trade in manufactured goods has increased dramatically.

trade with:

Spain wants to develop its trade with the Philippines.

2. the amount of goods and services that a business buys and sells: Butchers are doing a very good trade in spiced sausages these days.

3. (countable) a particular area of business or industry: The book trade is well-developed in this country.

4. (singular or uncountable) the people or companies who work in a particular business or industry:

The trade could do more to help its workers.

5. (countable) a job or type of work that someone is trained to do: He learned his trade in the 1960s.

6. (countable; mainly American) the exchange of one thing for another, usually of the same value:

It was not a fair trade!

trade verb

1. to buy or sell goods or services: trade in:

Stan trades in fossils from many countries.

trade with:

We need to trade with Eastern Europe more.

2. to operate as a business:

The two businesses will continue to trade under their original name.

3. to buy or sell shares in companies: Lucent stock was heavily traded today.

4. to exchange something you have for something else: They traded freedom for security.