Глава 1. 1. Джозеф Иджер (Joseph Yeager), известный НЛП‑тренер и автор книг определил три компонента, необходимых для эффективных изменений: (1) желание

1. Джозеф Иджер (Joseph Yeager), известный НЛП‑тренер и автор книг определил три компонента, необходимых для эффективных изменений: (1) желание измениться; (2) знать, как измениться; и (3) иметь шанс измениться.

2. See Albert Bandura, “Self‑efficacy: Toward a Unifying Theory of Behavioral Change,” Psychological Review 84 (1977), 191–215.

3. See Irving Kirsch, “Response Expectancy as a Determinant of Experience and Behavior,” American Psychologist 40 (1985), 1189–1201.

4. F. J. Evans, “The Placebo Control of Pain,” in J. P. Brady, J. Mendels, M. T. Orne, and W. Rieger (eds), Psychiatry: Areas of Promise and Advancement (New York: Spectrum, 1977), pp. 1291–36; idem, “The Power of a Sugar Pill,” Psychology Today (April 1974), 555–9; idem, “Placebo Response: Relationship to Suggestibility and Hypnotizability,” Proceedings of the 77th Annual Convention of the American Psychological Association. (Washington, DC: APA, 1969), pp. 8898–90.

5. L. Lasagna, F. Mosteller, J. M. von Felsinger, and H. K. Beecher, “A Study of the Placebo Response,” American Journal of Medicine 16 (1954), 7707–79.

6. G. A. Marlatt and D. J. Rohsenow, “Cognitive Processes in Alcohol Use,” in N. K. Mello (ed.), Advances in Substance Abuse: Behavioral and Biological Research (Greenwich, CT: JAI Press, 1980), pp. 1591–99; D. W. Bridell, D. C. Rimm, G. R. Caddy, G. Krawitz, D. Sholis, and R. J. Wunderlin, “Effects of Alcohol and Cognitive Set on Sexual Arousal to Deviant Stimuli,” Journal of Abnormal Psychology 87 (1918), 4184–30; H. Rubin and D. Henson, “Effects of Alcohol on Male Sexual Responding,” Psychopharmacology 47 (1976), 1231–34; G. Wilson and D. Abrams, “Effects of Alcohol on Social Anxiety and Physiological Arousal: Cognitive vs. Pharmacological Processes,” Cognitive Therapy and Research 1 (1977), 1952–10.

7. Ibid, G. Wilson and D. Abrams

8. See Richard Bandler and John Grinder, The Structure of Magic I (Palo Alto, CA: Science and Behavior Books, 1975) for a complete description of the meta‑model.

9. See Richard Bandler and John Grinder, The Structure of Magic II (Palo Alto, CA: Science and Behavior Books, 1976).