Karaieva T.V. English language advisor, Cand. of Ped. Sc., associate professor

Grain market opportunities in Ukraine have been highlighted in the article as well as the category “grain market opportunities” has been defined.

Farm market opportunities whether it is a branch or specific commodity market represents the current state of certain economic system being formed at any moment under the impact of subjective or objective factors or the reasons due to which this or that market situation at a certain time period is being created.

One of the major purposes of market studying is to analyze the interrelation between supply and demand for products at present-day market taking into account the possibilities to forecast these market parameters in future. Concerning the above mentioned problems of market opportunities researching and forecasting as an economic business, reflecting both farm mechanism functioning in whole and certain commodity market opportunities, become more important than ever. Agrarian market opportunities (including grain crops) is a combination and interaction of macro-and microeconomic indices, combined with political, social and economic, scientific and technical, climatic and other factors reflecting the economic situation and location of the oversea and domestic markets for this or that kind of agricultural produce for a certain period of time [3].

Market opportunities are being a complex notion effecting both the factors of market mechanism and state regulation possessing subjective and objective features.

Agro-industrial complex functions on the basis of social cooperation and labor distribution under which various internal as well as inter-branch connections are being formed. Agriculture operates on the basis of social cooperation and division of labor, which formed a variety of domestic and cross-ties [1].

As it was noted by M.Ya.Demianenko, J.J. Luzan, P.T. Sabluk, V.M. Skupy, H.I. Zub and others market opportunities is the form of development for the system of factors and conditions, defining the interrelation between supply and demand, price-level and competitiveness in the market.

Know-how and taking into account market opportunities by manufacturers is an essential condition for timely decision-making as well as reaching success in the market [2].

Grain crops market opportunities indicate that grain production sector is being in the depleted state due to investments reducing for providing principal means reproduction to ensure the simple reproduction needed innovative technologies introduction for grain growing, its storing and corresponding to standards requirements.

Non-regulated market opportunities of present grain market makes up a serious financial situation for many producers resulting grain production quality lowering as well as demand for cereal crop seeds in the country regions.

Over the last 15 years the average level of grain production in the country made up 35 million tons and grain production per capita ranged from 424 kg to 982 kg.

According to the data given by S. Zinchenko the decisive factors in the world market for the period of 20011/12 years were:

- unfavorable weather conditions reduced to grain production in Ukraine;

- record reduction of wheat resources in the world;

- leaving by Ukraine wheat and barley export market.

Efficient development of seed market cereals is also being retarded by that 90 % of the seeds of higher reproduction cereals having been realized in a very short time, being not reasonably substantiated as for defining the optimal pricing and related costs for seed cereals producing.