Exercise 9. Translate into English

1. Кожний раз, коли помічник голови компанії намагався звернути увагу свого боса на ту серйозну загрозу екології, з якою вони можуть зіткнутися, реалізуючи свій зухвалий план виробництва, він і сам замислювався на тим, які наслідки все це може мати для майбутнього його власних дітей. 2. Переважна кількість вчених, які працюють у царині кліматології, вважають, що зараз саме людська діяльність є причиною значного погіршення стану існуючих екосистем нашої планети. 3. Очікується, що найближчим часом рівень кислотності у цій частині світового океану виросте на 10%, а рівень насиченості води карбонатом, відповідно, зменшиться, що для планктону матиме ефект на кшталт остеопорозу. 4. Ми ще нечітко розуміємо масштаби такого порушення екологічного балансу, але згодом це дійсно може перерости у глобальну катастрофу зникнення біологічного розмаїття Землі. 5. Бажано, щоб у своємо інтерв’ю Ви зазначили як довго Ваша лабораторія займається проблемами згубного впливу цих хімічних речовин та аерозолів на здоров’я людей та тварин. Мабуть, з того часу, коли науковці дізналися про існування озонової діри? 6. Занадто багато курити та зловживати алкоголем не можна ні у якому віці. А до цього ще додайте нашу екологію, смог, забруднення повітря, води, землі заводами та фабриками! І зовсім недивно, що ми постійно хворіємо респираторними захворюваннями та маємо пошкоджену ендокрінну систему, чи не так? 7. Ви помітили, що клімат змінився? – Давно вже. А ще й рівень океану росте й росте. Все менше залишається прісної води, ось що сьогодні є найболючішою проблемою усього людства. – А скільки прибережних міст і сел затопило! І ще скільким таке загрожує! 8. Треба дуже старатися зменшити використання зазначеної хімічної речовини щонайменш втричі, бо вона дуже шкодить представникам цього виду рослин. 9. Представник екологічної організації наголосив на тому, що у багатьох випадках ерозія – це результат невірного ведення сільского господарства у цьому регіоні. 10. Змінення клімату безпосередньо пов’язано з усіма іншими екологічними питаннями, і тому, розв’язуючи цю проблему, ми розвязуємо й інші, що, у свою чергу, позитивно впливає на загальний стан оточуючого середовища.

Exercise 10. Using the vocabulary units of Text A, talk about the causes and results of the following problems in presentation formats, making them interactive, convincing and bright. Make a difference!

1. Dangerous chemicals from factories are poured into oceans, rivers and streams, killing fish.

2. Forests are disappearing as trees are burnt or cut down. Less and less oxygen is being produced.

3. Our society is producing too much packaging and food waste which are dropped in the streets or end up on the rubbish tip; diseases spread more easily.

4. Factories and cars release poisonous chemicals into the air. The chemicals mix with the water in the clouds, and the polluted rain which later falls damages trees, lakes and buildings.

5. Animals are losing their habitats as growing cities cause the countryside to disappear.

PRE-READING TASK

How environmentally aware are you?

1. What does your family do with empty bottles?

A take them to a recycling bin

B return them to the supermarket

C throw them in the rubbish bin

2. When you buy one or two items at the supermarket, you

A take a plastic carrier bag

B reuse an old plastic carrier bag

C use your own bag

3 How often do you choose products which contain recycled materials?

A always

B never

C sometimes

4. If you were asked to contribute to a Save the Animals project, you would

A give generously

B give a small amount

C refuse to give anything

5. A local beach has been polluted with oil. You

A donate money for the clean-up project

B do nothing

C volunteere to help with the clean-up

6. You eat a chocolate bar in the street. What do you do with the wrapper?

A drop it on the pavement

B put it in a trash

C save it for recycling

7. When you buy paper products, you

A buy whatever is cheapest

B try to purchase recycled paper

C purchase recycled paper as long as it doesn’t cost more

8. When you clean your teeth, you

A turn the tap on only when you need water

B leave the tap running until you have finished

C only use one glass of water

18-24 Keep up the good work! You are doing your part to protect the environment.

13-17 There is some room for improvement. Change you habits and you will soon be green.

0-12 You are part of the problem. You should try to become part of the solution

TEXT B

FUTURE GREEN

Anchor presenter: The first Earth Day was celebrated in 1970 at a time when environmental consciousness on a mass scale was just awakening. Today, awareness of ecological issues is widespread and debates about the environment – from climate change to clean energy and organic agriculture – permeate politics, business, social media, and the international agenda. Green parties and organizations continue to push for stricter regulations to protect the planet, while many businesses are getting behind the green agenda as well, despite pushback from critics. Moving into the 21st-century, where does the green movement go from here? What should its goals be? We asked TEDGlobal 2014 speakers Steve Howard, chief sustainability officer for global home furnishings giant Ikea, and Johan Rockström, director of the Stockholm Resilience Centre, an organization that advances research on the governance of social ecological systems, to discuss the future of green

All right, we’ve made considerable progress from the time when corporations, environmentalists, and organizations were considered adversaries. What’s your assessment of the situation today?

Steve Howard: All you have to do is look at the rise of chief sustainability officers. Five years ago, there weren’t too many of us around. Or those who were CSOs were not represented on boards or at the management level, which often limited their ability to get closer to financial or other decision making processes. It wasn’t hypocrisy on the part of corporations, but rather the starting point of good intentions. At IKEA, sustainability was part of our heritage but still a bit separate at times. Now I, someone with sustainability in his DNA, am on the executive team. There are many things still to be done, but it’s clear we have fully embraced the idea that sustainability is important for, and a cornerstone of, the business. Either you embrace this challenge and unlock value, or you ignore it and slowly lose out. We are already seeing real benefits.

Johan Rockström: There is a change in perception that is quite deep. Sustainability had been a layer or a varnish put on a brand or applied while building a brand. Over the past 10 years, this has become the core of the business—not in all sectors, but in some. It’s not because of moral enlightenment about the environment, but rather because of simple pragmatism. Business realizes that resources are scarce and finite. The new view is not so much about protecting nature but using nature to protect business. That is genuinely different than before. In fact, businesses have been able to move fast and deliver on their promises while government policymaking has remained stuck in the status quo.

Anchor presenter: A number of large corporations like Walmart have moved into the green or organic sector, helping to make some green products mainstream. Is there a downside to this selective approach?

Johan: The organic agenda has been important but it’s just a teaser of what has to happen. We have to move away from organic entirely. It costs more and only meets the aspirations of maybe 15 percent of consumers who are enlightened and engaged and have the money to buy it. To solve our challenges, we have to move from organic for the few to the point where everything is sustainable, and what is not sustainable is more expensive. Let’s flip it so that normal consumer goods are sustainable and what is not sustainable is considered marginal. If Walmart just sells organic milk in one corner of the store, that’s not the way to move the world to sustainability. They should become sustainable everywhere, not just in the milk aisle.

Steve: When you have a green “premium” range, it’s only targeted to a small percentage of consumers. That premium makes it a luxury for the few rather than affordable for the many. Our goal is to have an organic and certified range of products that are priced the same as everything else. Take our cotton, for example. By 2015, we’ll move to only using certified Better Cotton, which is produced with less water and fewer chemicals and pesticides, and increases the incomes of farmers. All of the cotton we use will be made this way and we will not charge our customers any more for it. We will also go to 100 percent LED lights by 2016, the price of which will be as affordable as we can make it while at the same time helping millions of people save on their energy bills.

Anchor presenter: Are average consumers confused by the profusion of sustainable labels and certifications found on products today?

Steve: You need to do simple things. In the U.S., Energy Star labels [for energy efficiency] are good, because they are a proxy for quality in the consumers’ mind. Still, many things like carbon offsets can be confusing because, well, carbon offsets are confusing. Science, governments, and business need to work together to keep things simple for consumers.

Johan: What you want to see is consumers trusting companies in their entirety. IKEA has worked persistently to be accountable as a green steward for the planet, so the customer will say, “I want to buy there.” In the future, consumers will be able to clearly see that Company A is a sustainable venture while Company B is not, and then they will make a decision.

Anchor presenter: International agreements on the environment are often signed with much optimism and fanfare. Can global agreements have any real impact?

Johan: We are at a juncture today where 200 countries and multinational corporations need to move in the same direction simultaneously. It won’t work through myriad bottom up initiatives that cause confusion. We need to have clear rules of the game to survive long term, and a large planetary scale agreement from the top down to provide incentives for making sustainability core for businesses. We’re not there yet. Big corporations have to step up and say enough is enough. You need political leadership with innovation, but political leaders aren’t sure they have the support of their constituents.

Steve: I’m skeptical that a new global deal on climate change will be reached because there is a global leadership crisis on this issue. Many leaders don’t yet understand the extent of resource scarcity and enormity of climate change challenges we are currently facing. Some understand but fail to act. It’s not purely about innovation; we don’t need to innovate to solve this problem. We can, in fact, change the world by applying what’s already out there. Innovation is a bonus. That said, we should still do everything we can to reach a new global agreement because it would make everything else that much easier.

Anchor presenter: We can agree that progress has been made on advancing the green agenda, but the fact is that many countries with powerful economies, like China and the U.S., are just not inclined to take action. With that in mind, where will be in five or ten years from now?

Steve: Corporate leadership on this issue will swell dramatically. Consumers will come to see sustainability as cool. And unsustainable will be seen as uncool—not in all markets, but in many. We will see growth of the shared economy and the circular economy. We will understand that renewable power is better than other sources, and that fossil fuels are part of the sunset economy.

Johan: What Steve is describing is a watershed. It is an exciting time because we are getting to the point of saying that prosperity is the goal and sustainability is the method, not that economic growth is the goal and caring about the environment is a burden. There is a new generation of young people who simply won’t accept a product that pollutes rivers or ends up in a landfill. Young people—at least in Nordic countries—are driving less. They are less interested in owning stuff and more interested in services that fulfil their aspirations. We are so close to the tipping point where consumers want to buy into a real relationship with a company as long as they don’t have to throw anything away.