Were not able to complete

Unit

1.four Ps- Price, Promotion, Product and Placement

2.four Cs- Customer Solution, Cost, Convenience, Communication

3.mix coherency- how well the components of the mix blend together

4.mix dynamics- how the mix must be adapted to changes in the business environment, the organization’s resources and the product life cycle

5.undecover-marketing in which customers do not realize they are being marketed to

6.e-marketing-using electronic media like email or SMS to promote products

7.direct marketing –promoting products to target customers,f.e..through addressed mail

8.product placement-putting products or references to products in media like films or video games

9.viral marketing-marketing that spreads from consumer to consumer,often online

10.advertasing –persuading people to buy a product or service by announcing it on TV,radio or in other media

Unit

1. Repayment the amount of money you pay back each month

2. Cash flow money coming into and out of your business

3. Security an item you agree to give if you fail to pay

4. Guarantor a person who takes responsibility if you fail to pay

5. Interest free loan debt which you pay back without any additional charge

6. Matching funds money you provide alongside government funding

7. Maintenance the cost of keeping something working

8. The cost of keeping something working maintenance

9. Money you provide alongside government funding matching funds

10. Debt, which you pay back without any additional charge interest free loan

11. A person who takes responsibility if you fail to pay guarantor

12. An item you agree to give if you fail to pay security

13. Money coming into and out of your business cash flow

14. The amount of money you pay back each month repayments

15. Drawing on personal savings and credit cards can cover star-up costs without having to wait for other people’s decisions. The downside is that using credit cards can be expensive in the long term. self-funding

16. Regular repayments can make it easier to budget. On the other hand, repayment schemes can cause cash flow problems. You may also need to provide security, such as business assets, or a guarantor. Bank loan

17. This can be a very flexible option for short-term or day-to-day requirements. The disadvantage is that they usually bear a higher interest rate than other loans. Overdraft

18. You get your funding, while the investor only realizes their investment when the business is doing well. You also get their expertise. On the downside, it is hard to raise this finance =, and your own influence and share of the profits will be smaller. Equity finance

19. These appear to be source of cheap financing. However, there is often strong competition, and you may be required to provide matching funds. You may also need to prove wider benefit to the community. Grants

20. You can spread the cost of acquiring assets, and maintenance may be covered. But it’s more expensive than if you buy outright, and you don’t own the assets until the end of the agreement. leasing

21. Leasing You can spread the cost of acquiring assets, and maintenance may be covered. But it’s more expensive than if you buy outright, and you don’t own the assets until the end of the agreement.

22. Grants These appear to be source of cheap financing. However, there is often strong competition, and you may be required to provide matching funds. You may also need to prove wider benefit to the community.

23. equity finance You get your funding, while the investor only realizes their investment when the business is doing well. You also get their expertise. On the downside, it is hard to raise this finance =, and your own influence and share of the profits will be smaller.

24. Overdraft This can be a very flexible option for short-term or day-to-day requirements. The disadvantage is that they usually bear a higher interest rate than other loans.

25. Bank loan Regular repayments can make it easier to budget. On the other hand, repayment schemes can cause cash flow problems. You may also need to provide security, such as business assets, or a guarantor.

26. I’m afraid I don’t have the figures with me. Can I get back to you on that?

27. Screening meeting. be prepared to make a ten minute pitch and answer any questions that come up.

28. Only two per cent of business plan get throw the complete funding process.

29. Problems often___ in the early stages. come up

30. Business angels may turn down proposals for no apparent reason.

31. Angels always______ an entrepreneur’s background thoroughly. check out

32. It’s worth getting a lawyer to any contracts rather than trying to write them yourself. Draw up

33. The term sheet____all the conditions of the deal. sets out

34. A lot of hard work is necessary before the deal finally_____. Goes through

35. In your pitch, you should_____clear and convincing arguments. put forward

36. Get help if you can’t___how much finding to apply for. Work out

37. The screening meeting allows investors to_____poor applicants at an early stage. weed out

38. If you presentations is successful, interested investors will______the statements made in your business plan, presentation, and financial projections. They will go over your team’s background and track record in detail. Check out

39. If you presentations is successful, interested investors will check out the statements made in your business plan, presentation, and financial projections. They will go over your team’s background and _______in detail. track record

40. Online application. Once you have decided to submit a plan, complete our application online. This is designed to identify the most important details about your business so that our internal review committee can_____the non-starters. Weed out

41. Term sheet. On successful completion of the due diligence process, interested angel group members will____a term sheet that sets out the structure of the investment deal, including type of equity and board of directors representation. draw up

42. Term sheet. On successful completion of the due diligence process, interested angel group members will draw up a term sheet that _____ the structure of the investment deal, including type of equity and board of directors representation. Sets out

43. When the new health and safety laws____we’ll have to change the way the factory operates. (be officially approved and accepted) go through

44. They rejected all the proposals we____.(suggest an idea so that people can discuss it and make a decision) Put forward

45. In her report she _____ her plans for recognizing the department. (explains in a clear and detailed way) sets out

46. It is a very confusing situation. I can’t ____ what to do. (solve a problem by considering the facts AmE: figure out) Work out

47. Our brainstorming meetings usually generate a lot of ideas for new products, but only a few ____.(reach a good enough standard to pass to the next stage). Get through

48. Something important ____in the meeting this morning. I need to tell you about it. (was mentioned or suggested) Came up

49. We agreed the deal in principal, now our lawyers have to ____the contract. (prepare and write) draw up

50. We should ____his story carefully – I don’t know whether we can trust him. (make sure that something is true or correct) Check out

51. We were very reasonable during the negotiations, but they ____our final offer. (refused) turned down

52. I understand your position, but I can ______you that we have done our______ assure,homework

53.. ____me explain. It’s quite____ really. let, simple

54. To be ____, I think that raises a difficult___ honest,issue

55. A question I’m often asked is: ‘Where do you see the firm in five years?’ no question

56. That’s a very good question. Useful

57. So, in other words you’re asking…. awkward question

58. I’m glad you raised that point. Useful

59. I understand your position but I can assure you we’ve done our homework. awkward question

60. To be honest, I think that raises a different issue. Irrelevant

61. I think I covered that question in Part two, but let me just recap. unnecessary question

62. ____, really. Our turbine is the most efficient on the market. It is quite simple

63. ___, twenty percent more efficient than any of our competitors. to be precise

64. Pre-tax income of $150,000 in Year 1 Pre-tax income of $ 220,000 in Year 2 Financial summary

65. Don’t call me at 2.30 because I ___to the accountant. will be talking

66. I ___you tomorrow if I have time. Will call

67. That was Dave on the phone. He___ to the conference. won’t be coming

68. Would you like a lift? I ___past your hotel on my way home. Will be going

69. I___ the report by Friday? won’t have finished

70. He’s going to get medal because _____ here for twenty years in June. Will have been working

71. The process of looking for funds may ___for many month, and in the worst case scenario you might even have to obtain a second mortgage on your house. drag on

72. The process of looking for funds may drag on for many month, and in the worst-case scenario you might even have to obtain a second _____ on your house. Mortgage

73. When I retire, I____ around the world. will travel

74. By the time he retires, he ____ here for over thirty years. will be working

75. This time next week I ____ under palm tree drinking pina coladas. will be sitting

76. I think I covered that in Part Two, but just let me ________ Recap

Unit

1. Replace the verb in bold in the sentence: “The media frenzy caused the riot that followed”.

Brought about

2. Complete the sentence with the correct form of the verb: Owing to a shortage of time Holidayshare PLC ______ the due diligence report before last week’s deadline.

were not able to complete

3. Complete the sentence with the correct form of the verb: A favourable exchange rate has meant that recently we _______ our profit record for the third year running.

Managed to break

4. Complete the sentence with the correct form of the verb: Julietta will probably get the sack after she _______ her manager about the missing cash.

Failed to inform

5. Complete the sentence with the correct form of the verb: After along break with a client, Pedro still found that he ________on lastyear’s financial report.

Could focus

6. Complete the sentence with the correct form of the verb: These days, the high cost of living means that companies ________experienced staff easily.