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III. Vocabulary Practice. Give Russian equivalents to the following words. accounting, n publicity, n trademark
Give Russian equivalents to the following words.
| accounting, n | publicity, n | trademark, n |
| performance, n | advertise, v | manipulate, v |
| warranty, n | retail, n | mix, n |
| brand, n | patent, n | promotion, n |
| convert, v | copyright, n | publicity, n |
2. Complete the chart:
| Verb | Adjective | Noun |
| manipulation | ||
| convert | ||
| accountable | ||
| perform | ||
| advertisement | ||
| publicize | ||
| mix | ||
| priceless |
3. Which words from the text have similar meanings? Match them.
Explain the difference in their meanings. Use dictionaries to make sure you are right. Translate the words from English into Russian.
| Ethics | promotion |
| distribution | predict |
| advertising | damage |
| harm | investigation |
| anticipate | sales |
| research | morals |
| incentive | violation |
| infringement | motive |
4. Which words from the text have opposite meanings? Match them. Translate the words from English into Russian.
| publicity | violate |
| wholesale | criminal |
| obey | misleading |
| legal | scandal |
| true and correct | secret |
| peace | decline |
| boost | retail |
Form antonyms to the following words by means of prefixes or suffixes using dictionaries to make sure you are right. Translate the words from English into Russian.
Legal, obey, moral, leading, predictable, necessary, harmful.
Define the following words and word groups.Translate them into Russian.
Patent, copyright, brand, trademark, marketing mix, advertisement, MPR, publicity.
7. Look at these words. Label each word 1 for ‘advertising media’, 2 for ‘methods of advertising’ or 3 for ‘verbs to do with advertising’. Translate them into Russian.
| advertorials banner ads billboards (AmE)/ hoardings (BrE) cinema commercials communicate endorse exhibitions | free samples Internet leafl ets/fl yers outdoor advertising place point-of-sale pop-ups posters press | product placement radio run sponsor sponsorship target television viral advertising |
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