Advertising. Lesson 1.Early Business Contacts 7

Unit I

Meeting people

Lesson 1.Early Business Contacts…………………………………………………………7

Lesson 2. Further contacts…………………………………………………………………11

Lesson 3. Telling a story…………………………………………………………………...12

Lesson 4. Describing a personality………………………………………………………...14

Lesson 5. Making, accepting and declining offers…………………………………………15

Unit II

Dealing with people

Lesson 1.Asking for something…………………………………………………………...17

Lesson 2.Consultunts. Making suggestions………………………………………………19

Lesson 3.Reacting to suggestions…………………………………………………………21

Lesson 4.Praise……………………………………………………………………………23

Lesson 5.Compromise…………………………………………………………………….24

Unit III

Applying for a job

Lesson 1. Careers………………………………………………………………………….26

Lesson 2. Winning an interview…………………………………………………………..29

Lesson 3. Your ideal job…………………………………………………………………..33

Lesson 4.Writing a CV and a Resume……………………………………………………35

Lesson 5.Team Project Work……………………………………………………………..40

Unit IV

Business trip

Lesson 1. Travelling………………………………………………………………………40

Lesson 2. Business travel…………………………………………………………………44

Lesson 3. Buying a ticket…………………………………………………………………49

Lesson 4. Staying at the hotel……………………………………………………………..52

Lesson 5.Getting around the town………………………………………………………...57

Lesson 6 Getting a taxi……………………………………………………………………63

Unit V

Eating Out

Lesson 1. Meals. Eating out………………………………………………………………..66

Lesson 2. Describing taste of food………………………………………………………....70

Lesson 3. The working lunch………………………………………………………………76

Lesson 4. Dining etiquette………………………………………………………………….82

Lesson 5. International cuisine……………………………………………………………..87

Unit VI

Technical means of communication

Lesson 1. Telephoning skills……………………………………………………………….91

Lesson 2. Making telephone calls………………………………………………………….96

Lesson 3. Telephone arrangements………………………………………………………….102

Lesson 4. Multilingual Internet……………………………………………………………...106

Lesson 5. E-mail………………………………………………………………………….....112

Unit VII

Companies

Lesson 1. Types of companies……………………………………………………………….118

Lesson 2. Business organization forms………………………………………………………122

Lesson 3. Company portfolio…………………………………………………………………126

Lesson 4. Competition of companies…………………………………………………………131

Lesson 5. Project-presentation………………………………………………………………..137

Unit VIII

Management styles

Lesson 1. Manager’s role…………………………………………………………………….138

Lesson 2. Style of behaviour…………………………………………………………………141

Lesson 3. Men vs. women……………………………………………………………………144

Lesson 4. Culture and style of management………………………………………………….147

Lesson 5. Leadership…………………………………………………………………………149

Unit IX

Business ethics

Lesson 1. Business cards……………………………………………………………………..155

Lesson 2. Glass ceiling……………………………………………………………………….156

Lesson 3. Discrimination……………………………………………………………………..157

Lesson 4. Product tampering…………………………………………………………………158

Lesson 5. Flowers in Business………………………………………………………………..159

Unit X

Negotiating skills

Lesson 1. Presenting…………………………………………………………………………..160

Lesson 2.Presentation Tips……………………………………………………………………163

Lesson 3.Negotiating………………………………………………………………………….165

Lesson 4. The Language of Negotiations……………………………………………………..168

Unit XI

Advertising

Lesson 1.Advertisement Ideas…………………………………………………………………172

Lesson 2.Advertizing Teqniques………………………………………………………………176

Lesson 3. Advertizing Tips……………………………………………………………………178

Lesson 4. Ways of Advertizing………………………………………………………………..181

Lesson 5. Analyzing Advertisement…………………………………………………………..184