Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class

a) the system of advertising used at Harper & Grant Ltd.;

b) John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;

c) the work of an advertising manager entails;

d) Mr. Windsmore’s views on advertising;

e) Joanna Harvey’s skills in advertising.

2. Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman?

3. Suppose you are Peter Whiles. What makes you think that your firm is looking up?

4. Render the situation as if you were Joanna Harvey.

5. Act out a conversation between

a) John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations

b) Peter Wiles and John Martin after the appointment of a new advertising manager.

Phrase list

Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.

to engage consultants

work study technique (review)

to improve efficiency and output

to be keen to do something

to suggest improvements and ways of stepping up

to formulate piece rates and incentive bonus schemes

O. & M. (Organisation and Method)

to run something from top to bottom

to do something with a view to doing something

to do something in conjunction with something

to do something under the scheme

to do sample study / survey*

a soluble problem

an incentive payments scheme

to do something as a spur to productivity

group bonus scheme

to agree to piece rates

to change with the times

to have a hand in something

corporate planning

operational research

critical path analysis

to cause delay and confusion

to be to hand

to bargain for something