Глава 13

Некоторые из комментариев Шкэйда взяты из интервью, которое он давал автору. В результате исследования Шкэйда и Канемана 1998 года на свет появились две работы, см. Kahneman et al. (2004, 2006). Левенштейн и Шкэйд также выпустили в 2003 году совместную работу под названием «Разве не замечательно было бы научиться предсказывать будущие чувства?». Именно из нее взяты примеры о курильщиках и больных раком. Более подробную информацию о скидках см. Grow (2005). О неиспользованных подарочных картах см. Merrick (2008), Deloitte (2007), Clothier (2006) и TowerGroup (2006), а также Thurm and Tam (2008). О точности предсказаний супругов читайте у Davis, Hoch, and Ragsdale (1986). Сведения о Net‑а‑Porter.com взяты из Tan (2007). О наших предпочтениях в отношении того, что можно изменить, рассказывают Гилберт и его коллеги, чьи работы (многие из которых чрезвычайно интересны, и их действительно стоит прочесть) перечислены в библиографии к этой книге. Дополнительная информация о результатах исследования больных, перенесших колостомию, представлена у Smith, Loewenstein, Jankovich, and Ubel (2007). Об уровне удовлетворенности жизнью инвалидов см. Diener and Diener (1996). Об отношении потребителей к скидкам см. Barlyn (2007). Убедительный пример, подтверждающий мощь этого маркетингового инструмента, читайте в Miller (2006).

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Заключение

Более подробно о неразборчивом почерке врачей читайте в Caplan (2007). Об исследовании, показавшем, что дети и взрослые не терпят ошибок, рассказывается в Tugend (2007); см. также Dweck (1999). Пример Royal Dutch Shell описывается в Russo and Schoemaker (1992). Мощь негативного мышления подробно обсуждается в Gawande (2007). О запрете использования iPod и аналогичных устройств бегунами на соревнованиях читайте в Macur (2007). Исследование ЦРУ подробно описано в Heuer (1999).

О негативных последствиях недосыпания говорится в Harrison and Horne (2000), Williamson and Feyer (2000), Pilcher and Huffcutt (1996), Belenky (1994a, b) и Haslam and Abraham (1987). О еде во время сна см. Beck (2008). О пилотах, засыпающих посреди рейса, читайте в Levin and Heath (2007). Об эксперименте JetBlue рассказывается в Pasztor and Carey (2006). Исследовательский проект авиакомпаний Continental и American подробно описан в Pasztor (2007). О невысыпающихся врачах читайте в Fackelmann (2006) и Barger et al. (2006).

Роль счастья обсуждается в работах Айсен и ее коллег. О связи между счастьем и творчеством см. также Greene and Noice (1988). Отличный обзор экспериментов в целях оценки влияния финансовых стимулов на поведение человека представлен в Camerer and Hogarth (1999). Смотрите также Read (2005) и Hertwig, Pachur, and Kurzenhauser (2005). Подробности о финансовых стимулах и более напряженной, в отличие от более результативной, работе ищите в Payne, Bettman и Johnson (1993), рp. 111, 156–157. О том, как студенты терпели боль за плату, см. Baker and Kirsch (1991). О расширении зрачков участников эксперимента читайте в Kahneman and Peavler (1969). О результативности штрафных бросков профессиональных баскетболистов рассказывается в Camerer (1998). Комментарии Шкэйда взяты из интервью, которое он давал автору.

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