Ways and channels of business communication

Businesses rely on communication for almost every aspect of their operation. From conducting sensitive conversations between two individuals to instantly disseminating critical information across a mass audience and even recruiting new customers, a number of established and emerging channels allow businesses to meet a number of communication needs.

Business communication encompasses great amount of topics such as marketing, brand management, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is also closely related to the field of professional and technical communication.

Business communication process can be effective if a two way information sharing process is used. It usually involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employees and can substantially contribute to its commercial success.

6. Match the ways of communication with their descriptions.