Social responsibility of Danone Company

The “Programme Malin” From conception to age three, children go through a

unique development period, both physically and physiologically. It is a crucial

period during which their future health is shaped. However, every year in France, one in five children is born in a family living below the poverty level. For families in hardship, products tailored for infant nutrition weigh heavily on their budget and advice is not always tailored to their material, economic or emotional situation. The “Programme Malin” brings practical help and educational support for parents in situations of hardship, which have children under three. The “Programme Malin” has two approaches aimed at target families: education and support in good nutritional practices and discount coupons enabling them to purchase Blédina products tailored for babies’ needs at a rate of 25 to 50% off. Since 2012, more than 2,600 children have benefitted from the “Programme Malin”, through 150 local partner organizations. In 2015, Malin will continue to develop in five towns in France.

NutriGo

In China, anaemia affects 45% of children between six months and five years old in rural zones. This is essentially due to poor dietary practices for children. To combat infant malnutrition in rural China, NutriGo has set up educational programs aimed at parents and healthcare professionals, and has made available the “YingYangBao” nutritional supplement, a powdered milk enriched with vitamins, minerals and protein tailored to children’s needs. This product can be consumed as a drink or added to daily meals. The formula was co-developed with the Chinese government and has had a proven effect on the reduction of child anaemia. NutriGo was launched through the joint actions of Dumex (a Chinese subsidiary of Danone), the Chinese NGO NIP, Chinese health experts and danone.communities. The educational campaigns have reached 250,000 people and in 233 villages, 2,400 babies use the product today. This is a pilot phase aiming to reach 1,500 villages and 40,000 baby beneficiaries over the next three years.